RESUME
Executive Summary
Compelling marketing executive with 30+ years of experience creating strategic sports & fitness infrastructures, growing brands, and optimizing product value. Led global marketing and regional sales teams with revenues of $322 million. Created lucrative marketing/brand strategies with a $7.5 million turnaround.
Professional Experience Highlights
SENIOR VICE PRESIDENT at Polar Electro
2016 - DEC 2019
• Produced $7.5mm profit turnaround
• Revitalized Polar Fitness brand message
• Commissioned elite athlete sponsorships
• Coordinated Polar Fitness events including Kona Ironman World Championships
VICE PRESIDENT US SPORTS SALES at TIMEX
2014 - 2015
• Launched $3mm AT&T partnership for One GPS+
• Produced $5.3mm through the Running Technology Program
• Developed & implemented Sales & Marketing Strategy & SalesForce Team
• Developed strategic partnerships including Under Armour, Skechers, Running USA
DIRECTOR FITNESS SALES & MARKETING at Garmin International
MAR 2006 - JAN 2013
• Increased Garmin Fitness Division from $25mm to $322mm (present worth $3bn)
• Proposed, created & managed Fitness Division of 20 regional managers & 50 staff members (now at billion-dollar mark)
• Implemented long-term product vision/roadmap with the engineering team
• Secured product endorsement contracts with Olympic level athletes & coaches
For full work experience, please click here.
Volunteer
Skills
Leadership
Organization
Communication
Strategic planning
Product marketing
Brand development
Digital marketing
Education
Wayne, NJ
References
HARRIE BAKST
Partner/Co-Founder
WCPG
(646) 623-5487 harrie@wcpg.com
JOHN SMITH
Vice President of Partnerships Gannett/Enmotiv
(858) 583-1366
compjohn1961@gmail.com
AKTIV Against Cancer (2015-PRESENT) / Board Member
Outside Interactive (2018-PRESENT) / Advisory Board Member
Running USA (2016) / Board of Directors